Chemically damaged hair results in hair that is swollen beyond its normal size. This makes for unhealthy, dull, brassy colored hair. Current products attempt to mask the damage by coating individual hair shafts with oil based products and animal hydrolyzed hair proteins that are not alive. These existing products do not penetrate the hair shaft; they simply fill up the damaged hair shaft in the same way that putty or caulk fills a crevice.

What is fundamentally different about Bioveta products is that they penetrate the hair shaft and repair the hair, thus reversing the damage caused by chemical treatments. The oils found in competing products cannot penetrate or correct. Although coating the hair shaft can give the appearance of repairing the hair to the untrained eye, Bioveta’s slēk and cūr actually restore hair to its normal healthy natural state, size, luster and finish. Bioveta products literally repair the hair. They produce results that can be seen under magnification unlike competitive products that only mask the damage.